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A. Web apps for supply chain network design (SaaS, in-house developed)

Coming from a background of 20+ years of experience in supply chain (network design) consultancy and Operations Research, Stelling Consulting develops web apps, such as Centers of Gravity Calculator - used worldwide by logistic service providers, consultancies, and multinationals.


B. Analytical support & supply chain network design support

Stelling Consulting provides analytical support, often in projects about supply chain management and network design. If required, capable of developing specific solvers, see for example Japanese Puzzle Solver.


C. Excel app development

Stelling Consulting has 20+ years of experience developing advanced Excel VBA applications, to support quantitative analysis, or to be used as operational software. See also top menu Apps - Excel Development.
Project examples

SITA lowers transport and processing costs of waste management through mathematical optimization

SITA Nederland is a market leader in waste management in the Netherlands, with a turnover € 443 million in 2003. It serves 80,000 companies, and 100 municipalities with a total of 1.8 million inhabitants. SITA Nederland has lowered its transportation and processing costs using a strategic and tactical mathematical optimization tool (MMX II) developed in cooperation with Deloitte using the AIMMS software.

Lowering costs in the waste industry is essential for increasing the current low profits

The waste industry supply chain is shown schematically below:
Waste volumes in the Netherlands are split as follows: household 15%, business/government 9%, industry/agriculture 36%, construction/demolition 34%, others 6%. Waste processing volumes are divided as follows: incineration 11%, landfill 14%, recycling 75%. Supply and demand play a part, and are regulated by the waste trade. Such a trade exists because some waste companies focus on collection, while others focus on processing. The average profit margin in the industry was as low as 4% in 1999. Profit margins can change rapidly due to the tax system, legislation, support for recycling, and new process technology: for example, between 1996 and 1999, the margin on 'incineration' dropped from 21% to 1%. Transportation and processing costs account for more than 50% of total costs. Minimizing these costs is thus important in increasing the low profit margins.

Determine processing center use and waste flow

SITA's planning question is which centers to use, and how waste should flow among them, to minimize transportation and processing costs. Waste is collected and temporarily stored at Transfer Centers; the collection itself is not included in the model. Several types of waste are collected with various characteristics, such as chloride percentage. Waste is generally processed in three steps, each representing a different type of process. Step 1 is carried out in one of the Processing Centers 1, step 2 in a Processing Center 2, and step 3 in one of the Final Processing Centers. Sometimes not all the steps are necessary, and some centers can carry out more than one step. In total, there are more than a hundred possible ways of processing waste arriving at a Transfer Center.
In terms of modeling, each center has its own location, start up costs, and operational costs. Naturally, each center has a fixed processing capacity, but also other technical constraints such as only being capable of processing a waste flow with a chloride percentage within a certain band. In order to match these constraints, several types of waste can be mixed but there are no fixed recipes of waste flows. Transportation costs depend on waste characteristics, transport distance and time, and truck costs per mile and per hour. All the Transfer Centers are fully-owned by SITA, but SITA does hire additional processing capacity from others. Contractual obligations - non-technical constraints - limit the options in deciding whether or not to outsource a waste processing step. SITA's planning need is to optimize the usage of the various Centers and the flows of waste such that the transportation and processing costs are minimized while taking into account the situation described above (technical and non-technical constraints).

MMX II answers SITA's planning needs

MMX II provides an answer to SITA's planning question and is used on both tactical (monthly planning) and strategic levels (longer term what-if scenarios). The core of MMX II is a mathematical Mixed Integer Programming model built in AIMMS. AIMMS itself runs as an optimization component in the background, and is connected to a user interface, built in MS Excel using Visual Basic for Applications (VBA). The MMX II process consists of five steps
  1. Data entry
    • Waste parameters and waste quantities collected at all the Transfer Centers
    • Transport cost parameters
    • Center parameters: cost parameters, location, technical restrictions (e.g. chloride limits), and non-technical restrictions (e.g. minimum volume to be processed due to contractual obligations)

  2. Data validation / Network generation
    • Validation of a-priori assignments etc.
    • Automatic retrieval of journey times and distances between locations. Achieved through a 'separate' VBA interface with the TLN Planner (the standard route planner used by the Dutch transport sector)
    • The network (600 nodes connected by 30,000 arcs) is then built up automatically (in VBA) in the appropriate format, and then delivered to the standard AIMMS-Excel interface.

  3. Network calculation
    • Using the mathematical solvers underpinning AIMMS, the following are calculated: waste flows (what amount of what waste from where to where) through the network, shadow prices, transportation costs, and processing costs. The costs are then minimized.

  4. Reporting
    • On costs, waste flows, activated centers, etc.
    • On shadow prices (for example, what would costs have been if more/less processing capacity was available)
    • On integrated costs, calculated by running through all the steps and assigning costs to each step according to volume or otherwise - and summing all the costs (in VBA)

  5. Validation by planners
    • Apart from the tactical planning - resulting in a plan minimizing monthly costs - the tool is also used for strategic planning by running different scenarios. The derived shadow prices are useful in the negotiations over long-term prices to be charged by other waste processing companies for hiring their processing capacity.

SITA has reduced annual operational costs by € 400,000

SITA has reduced its yearly operational costs by € 400,000 using MMX II, with project costs as low as € 35,000. The whole project has been the equivalent of two months of work, spread over five months. Having a complete view of the supply chain, decisions are no longer suboptimal. Nowadays, waste is transported from one plant to another if the decrease in total processing costs exceeds the increase in transportation costs. Previously, waste would rarely cross SITA's regional borders since regional managers did not have an overall view of the full chain. The cost reductions mainly stem from better utilizing the processing locations. Further, even the total transportation costs have been reduced.

Innovation award

The success of MMX II has been rewarded with an innovation award within SUEZ, the parent company of SITA. In September 2004, an article was published in the well-known Dutch magazine ITlogistiek focusing on SITA's user perspective.


The author, Alrik Stelling, has been responsible for the tool design, tool programming, and formulating the mathematical model in AIMMS.
Harry Westerbeek - project manager Strategy & Development of SITA Nederland - was mainly responsible for describing the requested functionality of MMX II, describing SITA's supply chain, and testing/validating the model.

This application shows the impact on inventories and product availability of different planning methods. Inputs are minimum batch size per product, production speeds per product, total production hours available, setup times between products, product demands and forecasts. The user can set all sorts of planning rules/options/settings, thus creating scenarios. Outputs are detailed daily production schedules and inventory levels - per scenario - which can then be compared to each other. This provides insight into which planning rules give the best results (low inventory costs and high service level).

This application routes transport flows through a huge European network of roads, waterways, rail roads, air lanes and terminals, while minimizing costs, kilometres, time, CO2 emissions, or a combination. One can define scenarios (e.g. "what happens with costs and CO2 emissions if we forbid a certain modality") and compare scenario results. This provides insight into the possibilities of a modal shift towards more sustainable transport. The application interfaces with Google Earth for geographical visualization. Its underlying network database is bought from a third party (and reworked before use).


In suply chain management and logistics you will encounter a lot of quantitative optimization problems. To solve those optimally, you usually need computing power, and smart algorithms. Stelling Consulting comes from this Operations Research background.

Stelling Consulting has been established in 2008

"As a logistician (university degree in business engineering & supply chain management), software programmer, and visual artist I combine '0/1-thinking' with creativity.

Before founding Stelling Consulting in 2008 I have worked eight years at Deloitte Consulting as supply chain management consultant, and became specialized in both strategic supply chain network design and developing optimization software."

Alrik Stelling - Owner

20+ years experience in supply chain consultancy, 15+ years of experience in supply chain network design

Customers: Coca Cola EAG, Siemens, DHL, Smiths Medical, Ingenico, Sara Lee, PKN Orlen, MCB, Stryker, Componenta, Henkel, TMD, Cummins, Takeda, Husqvarna, AbbVie, Henry Schein, Carefusion/Becton Dickinson, Hilti, Medtronic, Axalta, Electrolux.

20+ years of expercience in developing Excel apps

Customers: Ikea, Heineken, Coca Cola Enterprises, Disney, Feadship, Reckitt Benckiser, AT Kearney, Medtronic, AON, SITA, Worldbank, Deloitte Consulting, Swissport, Hamburg Süd, Genzyme, De Nederlandsche bank, Postbank, Flora Holland, Centrum voor Werk en Inkomen, Centraal Orgaan opvang asielzoekers, Ministerie van Verkeer & Waterstaat, Connekt, SenterNovem, Hogeschool van Arnhem en Nijmegen, Vintura, Visser & Smit Marine Contracting, UCB, VolkerRail, HDM Pipelines, Acquaint, World of Delights, OIM Orthopedie, Buck Consultants International, Register Belastingadviseurs, Jumbo Spellen, De Rijke Logistics, Koelewijn bestratingen, Valspar, de Alliantie, PluhZ, DSV.

10 years of experience in web app development (SaaS, in-house)

The online software is used worldwide by logistic service providers, consultancy companies, and multinationals.

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The Netherlands
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